INBOUND RECRUITING

Inbound Recruiting is centered on distributing valuable content relevant to the audience you’re trying attract.  By creating targetted content related to your specific industry, candidates will find you through channels like blogs, search engines, and social media.

Inbound Recruiting can be a challenge due to the commitment to create relevant and engaging content on an ongoing basis.  That’s where we come in.  OptiJob creates meaningful content based on your recruiting needs that addresses the issues of the perfect talent audience.  Writing compelling content, especially employment related is not easy but when done right you attract more qualified candidates and build a high-quality audience that builds trust in your employment brand.

The way we access information has changed everything including the way job seekers research and communicate with employers.  If you can’t capture their attention in seconds they’re gone and most likely never coming back.  They expect more from a potential employer and inbound recruiting gives them more, a gateway to great employers through valuable content.

Our inbound methodology is simple – we create exceptional content for specific audiences based on our clients recruiting needs, the rest takes care of itself.  give them what they want.

You’ll gain a distinct advantage over your competition to attract the right candidates at the right time, growing your team and stay with you longer, refer their friends, and tell the world they love you.

 

INBOUND RECRUITING

Create high-quality articles to educate, inform, and draw in prospective candidates to view and apply to your jobs. Each month our writers will deliver engaging, informative and shareable content to increase job seeker traffic to your career site. Valuable content will be shared, links will be created and the search engines will take notice.

How Does Content Boost Work?

ONE

Content Research

Based on your recruiting needs, industry, and competition our writers analyze the ideal target audience to develop article topics that will perform well in search rankings and resonate with top talent to attract and engage new applicants.

TWO

Topic Selection

Our writers will provide you a list of ideas for career-related article topics, you pick your favorites and then they create well-crafted, engaging and informative articles that your target audience will love.

THREE

Content Distribution

Once your articles are written, reviewed and approved we can post them to your career site, landing pages and blog. Articles can also be automatically distributed to your social media profiles to keep your audience engaged.