Find Employees on Facebook? It Works: Here’s Why
These days, Facebook is everything – and you need to get in front of your prospects. Here’s how (and why) you should find employees on Facebook. Happy hunting!
The traditional way to find new employees used to be through job recruiting services. If you’ve used a recruiter in the past, you’ve already seen the ridiculously high prices that they charge to find employees.
Maybe you’ve considered using social media to find employees, but your search stopped at LinkedIn. There’s nothing wrong with using LinkedIn to find employees. But you’ll probably only find people who are out of work and actively job searching.
This is where Facebook comes in. Facebook is such a massive source of great employees that your only excuse for not using it to find employees is that you didn’t know you could.
We’re going to explain all the reasons you should use Facebook to find employees, and the best ways to go about doing it. Don’t understaff your business with mediocre employees. Use Facebook to recruit and fill your staff today.
Why Should You Find Employees on Facebook?
1. Facebook is MASSIVE!
More than 1 Billion people log onto Facebook every day, and it’s the most actively used social media platform on the internet.
With over 5 times the growth rate of Twitter and over double the amount of time spent engaged on the site, Facebook leaves all other social media platforms in the dust.
2. They’re Constantly Making It Easier to Recruit!
Facebook will soon offer a job listing feature that threatens to challenge LinkedIn as the job seeker’s social media platform of choice.
The option appears as a jobs tab on employer Facebook pages where admins can include all relevant information about their job openings. Each new job listing will show up as a post on the employer’s page, and will be listed in the jobs tab itself.
From there, prospective employees will be able to hit the ‘Apply Now’ button to launch an application form which automatically populates fields with the user’s Facebook information.
If it’s fast and easy for potential employees, they’re more likely to use it.
3. Go After Proven Employees Instead of Just Desperate Unemployed
The problem with sticking with LinkedIn as your recruiting platform on social media is that it’s primarily used by people who are currently seeking a job, which is why the average time spent on LinkedIn per month is only 17 minutes.
At first glance, this might seem like a good idea. If they need a job, they’re more likely to apply. However, what about the casual job searchers who already have a place of employment, but are always keeping an eye out for bigger and better things?
These can be some of your most qualified potential candidates, and Facebook makes it easy for you to reach out to these people.
How to Find Employees on Facebook
1. Create a Facebook Recruiting Ad
Create a visually appealing Facebook ad with a short description, some benefits of the job, a link to the website, your contact information, and recruiting form.
Use Facebook’s ad targeting to hit an audience that fits your job position perfectly. You can also adjust it so it only markets to your location, which cuts out millions of employees that wouldn’t be able to commute.
They also break it down by demographic. You can create a target audience by age group, experience level, education, qualifications, or past job industries to narrow it down to the best options before they even come to you.
If you’re not sure where to start, consider going to a career site optimization service with experience in creating high-engagement, low-cost ads for Facebook.
2. Join a Social Group
Facebook has a wide variety of social groups and pages that you can use to help your business find new employees.
You can cast a wide net by searching employment or job seeker groups, or you can target specific types of employees by visiting smaller groups.
If you need a team of engineers, search keywords like “engineers” or “engineering” to find groups with professional, qualified career engineers. The same goes for if you need to hire writers, web designers, technicians, programmers, or any other specific job subset.
Get involved in the conversation, and engage your future employees today.
3. Create Video Content
The most widely shared form of content on Facebook is video. Facebook has put a focus on video the last few years, adding buttons that make them more convenient to share and implementing an auto-play feature when you scroll past.
This has caused the average amount of video shares to more than double since last August. And if you share videos often, your users are even more likely to view and share your content.
This generates interest in your company without using an ad, which means that you could be bringing in larger amounts of potentially interested employees while paying less for targeted ads.
4. Track Your Ad’s Effectiveness
Facebook allows advertisers to see a “Relevance Score” metric. This explains how effective your ad has been by tracking total likes, new likes, comments, shares, clicks, and “positive vs. negative” feedback from the time you posted the ad.
The more targeted your ad is, the better it will be at engaging people and sparking an interest in your company. If you have a high relevance score, you will have a lower cost per engagement, and that’s good for your business’s bottom line.
Facebook is the biggest and easiest place on social media to find new employees, and they make it easier than anyone else.
Create a heavily visual recruitment ad for Facebook and target it to a specific type of employee. Then track the ad’s effectiveness to figure out how to create high-engagement ads for recruitment in the future.
Don’t forget to create lots of compelling video content to drive up traffic to your page and draw in more potential new hires.
Join social groups to headhunt qualified professionals in the job field that you’re searching for.
Don’t just sift through the ocean of desperate unemployables with recruiting agencies and other websites. You owe it to yourself and your company to find qualified employees on Facebook to do what your business needs!